The following tips can help you develop a strategy that will give you the most positive results in relation to your content marketing efforts. From time to time, whether you are working at a focused pace or just coasting along, you are likely to find an invaluable gem of knowledge along the way. This is no different from the content marketing industry. In my years of experience, I have learned that there are various hacks into content marketing, which we will look further into as we go along.
If you ever had a blog post that has been significantly driving organic traffic to your site, then you need to capitalize on this opportunity. Expand the page into a fully built page. What this will do is increase the overall relevance of the blog post and help yield a higher number of visitors. You can do this by adding videos, instructional content, commenting section, and more. In addition, you can add call-to-action advertisements and placements on that same page.
Collaboration yields high benefits to you and all you have to do is to work with the industry experts. Do this on a regular basis and you will find that there are many companies that will collaborate with you for free or on a complimentary basis. You scratch my back and I scratch yours. One important thing to consider is to work with experts who have a reputable social following—people who have the same interests as yours.
The usual flow is for a potential customer to read your blog, click a link, get to a landing page, and fill out forms. If you can make this process easier, you are practically giving your visitors an effortless experience. HubSpot conducted an experiment in which they replaced a call-to-action page with a landing page module that included the content offer and form to fill out. The result was amazing. It resulted to a four times increase in lead conversion! The shorter the process, the easier sales is done.
Now, you also have to keep in mind that you need to give new life to old content. Some of your contents maybe published five years ago or older. Make sure that these are updated so search engines can index them appropriately. Old content that had a lot of shares and high popularity will go back to the limelight if updated regularly.
The Time Stamp
It is most likely that only 10% of your Twitter followers are logged in. This means that only 10% is going to see your new posts. You have to use time to your advantage by sharing content only when there are more followers logged in. Identify three to five peak times when most of your followers are online. Only then should you release a post.