Four Reasons Why You Should Use Infographic in Marketing

In the age of big data, marketers have realised that there must be an easier way to connect to readers and customers without encumbering them with a lot of words. This need paved the way for the infographic—a combination of picture and data.

An infographic simplifies a very complicated subject or turns a boring subject into something interesting. Today, adding an infographic design to your website makes it more captivating more effective in communicating your thoughts, most especially so in driving sales. But how does it help you in your marketing goals?

Infographics are More “Readable”

An infographic has 30 times higher likelihood to be read than text. Based on research, 40% of people respond better to something that is visual than text. Since infographics are made to be colorful and organised in a structure that makes the message easy to understand, people are more likely to engage themselves in this manner than to read text. In fact, research suggests that those who used infographics increased their sales by as much as 12%.

Infographics are Concise

The main gist in creating an infographic is to make it focused. The marketing campaign should narrow down the key features of your product and how this will benefit your audience. Since 90% of the information transmitted and retained in the brain is visual, an infographic is a great marketing strategy to filter out unnecessary components of your advertisement and only leave that the things that add value to your consumers.

Infographics are Not Boring

Reading heavy text can make people doze off. Once this happens, the potential consumer will totally neglect your page and look for something that looks better. An infographic prevents the reader from turning away. By using shapes, pictures, and colors with data, a seemingly boring proposition becomes lively and interesting. When the boredom is gone, it is easier for you to captivate your audience with your sales pitch and therefore make a sale.

Infographics are Easily Shared

There is nothing more precious in marketing than organic advertisement. Having the right infographic is like hitting the nail on the head. You do not have to spend a lot of money in marketing because the people will share your message for free. And as we all know, a shared message is much more powerful because it has credibility. A friend who shared your product will do better in convincing his friends to buy your product than your average advertising campaign.

4 Ways to Improve Your Facebook Marketing

We all know how useful Facebook is in growing our businesses because of its immense customer database. Signing up for an account should be easy, but using it appropriately for marketing is an entirely different story. Somewhere at the back of your mind you are hoping for a guide on how to get this done. Well, you are in luck because we here at Casoli have consolidated the four best practices for Facebook marketing.

The 80-20 Rule

Based on the Pareto concept, this rule suggests that 80% of your content and posts should be social in nature and the remaining 20% are relevant to your products and services. You must avoid putting too much advertisement because constant bombardment of your services, promotions, and sales pitches will drive your followers away. What you are trying to do here is to connect emotionally with your followers and view them as people, not just potential sales.

Quick Turnaround time

Whenever someone posts on your page and the post requires a response, make sure you reply within an hour. If this is not possible, see to it that you respond in no more than 24 hours. Never ignore customers no matter how mundane or obvious their questions are. Even negative statements about your business should be addressed.

Less is Better

Studies have shown that posts lesser than 80 characters, not including spaces, generate 66% more engagement actions than longer posts. People are likely to act quickly on short posts because it is easier to assimilate. Long posts are a drag and many fans hide theses posts from their timelines. To do this, post pictures and put a short caption to go with it.

Be 100% Organic

Organic growth refers to an increase of your followers’ headcount through word of mouth. It means that you grow your followers naturally, without the intervention of promotions. Buying Likes will only give you fake fans. These fans who are paid will not be as engaged compared to those who voluntarily liked your page.

How Important Is Anchor Text In Today’s SEO World?

Anchor text plays a very important role in search engine optimisation. It can drastically improve your search engine rankings for a particular set of keywords, but can also get you penalised all together. Controlling a backlink profile’s anchor text is a very important skill that an SEO needs to learn.

Back in 2007, if you built 500 links all with the same anchor text, you would be greatly rewarded for those links for your particular search phrase. As time has gone on, Google has become smarter and can spot things much easier than before. Google do this with a mathematical formula called an algorithm. Anchor text plays an important role in this algorithm as it takes the physical words that make up a backlink to another website as a ‘vote’ towards that website. For instance, if your website was about your chiropractic centre, it would make sense for links to be coming into your website with text links that say things such as ‘chiropractor’, ‘local chiropractic’ and so forth.

As an SEO it is your job to make sure that the links you build to websites make sense, but do not look spammy or over-optimised. Hugh Thomas, an SEO in Cardiff says: “Repetition of link text may have worked back in 2007, but not in today’s ever changing world. The backlink profile as a whole will determine how your site is perceived in Google’s eyes and in doing so they look for signs of trust, quality, and authenticity. It is important to make sure that all links built to a website comply with all of those traits. Gone are the days of sending out 20,000 blog comment links through Scrapebox in order to increase a website’s rankings. In are the days of creating high quality, authoritative links from reliable websites which are also relevant.”

Take a website about basketball, it may not relate to a chiropractor directly but it sure does indirectly. Sports and injuries go hand in hand and getting a link from a local sports team to your chiropractic website would make sense. Now getting a link from say a locksmith site wouldn’t make sense at all. In doing so, alarm bells will be raised and your efforts to manipulate the search engine rankings will suffer. There is no point trying to find the next loophole, it is much more important to just do things ethically and properly from the start.

General Introduction on How to Market Your Business Using SEO and PPC

Whenever people type key words or phrases on a search engine like Google, Yahoo!, and Bing, these machines crawl the entire Internet and show the most relevant results. Among thousands of websites that have these keywords, it is the engine’s responsibility to only show, in a ranked order, the most relevant to what the user is searching for.

The search engine does not know what the user is exactly looking for. It can be a sales site, an article, a video, and so on. This means the keywords are important because users type it during the search and these are all integral for the search engine to give the desired websites. As a businessman, you want these search engines to display your website on the first page, at least, if not on top. You can do this by maximising Search Engine Optimisation (SEO) and Pay Per Click (PPC).

Search Engine Optimisation Tips

Before starting, you need to make sure that you know what key words or phrases are usually searched by people in relation to your business, Bulldog – UK SEO agency enforce this on their main pages, keyword research is very important! After which, you have to ensure that your website has valuable and relevant content. Search engines have algorithms or programs that can detect if your website is full of spam. This means that you should only upload high quality articles that contain valuable materials that your readers will find helpful. Always remember that content is king, so your articles have to be well written and unique.

Checkout Bulldog’s video below.

To add value to this, make sure that you network on back-linking. A back link is a link on another website, which, when a person clicks, takes him to your website. The key here is that the word on the back link should not be your web address. Instead, the reference website behind that word (the link) is your website. For example, the phrase in an article that you publish is “five bicycle tips.” If the web surfer clicks on that phrase, it should take the user to your website. If content is king, back link is queen. This entails that you need to publish high quality content articles in many popular websites which has a link directly to your site.

Pay Per Click

Pay Per Click marketing was introduced in 2002 and it is essentially a marketing tool that allows companies to advertise in other people’s websites. The website owner is paid for every click of the advertisement, which takes the user to your website. Basically, this is a type of advertising that requires an action. The general form of advertising is to show one’s product or company on any space and the company pays for it. PPC, however, requires that a web surfer actually clicks on the advertisement. All you have to do to take advantage of this is to post an advertisement on someone else’s website with a PPC arrangement.

The good thing about Pay Per Click marketing is that people who click the advertisements are not random consumers. To begin with, consumers are on a specific website to look for a specific item. This means that they are really looking for that specific product. If Brand X pays £0.25 for each click, this means he will pay only £2500.00 for every 10,000 clicks (only from unique clicks). These 10,000 people who visited the website has the very purpose of buying the item, which means there is much potential to have a sale.

Top Five Tips to Market Small Business Websites

Small business owners are usually overwhelmed, and thus struggle, to manage their websites. The task seemingly does not have an end. This article is intended to deliver a short but very useful starter guide for small business owners who have little time for website upkeep. Basically, it only requires a few simple things to make your website a successful one in the online world.
It has been said time and again that content is king. All search engines have computer programs that scour the entire Internet for relevant content. In the past years, these systems have become smarter and they now ignore metatags. More importantly, you may fool the robots but you cannot fool humans. Anyone who stumbles on your site and finds the content lacking or meaningless will never go back and will never recommend your site to anyone. Make sure you offer relevant content that will make them go back for more.

A lot of content is good but if you do not load new ones regularly, the search engines are likely to put you lower on the list. Fresh contents are tracked by search engines and are indexed. They know if your content is three years old. The fresher the content, the better. This is especially so because in the age of information, newer is always tantamount to being more accurate.
Do not attempt to fool the search engines. There are many people out there who will try to convince you with high technology tricks, guaranteeing that your site will be on top of the list. This is always bound to fail. Once the search engines make a decision that your site is attempting to beat the system, your rank will suffer and you will lose your hard work.

Links, like content, must be relevant. And this pertains to both links coming in or out. Before linking somebody, make sure that his content is related to yours and vice versa. If the search engines find out that several of your links are irrelevant, your ranking will drop. Make sure that you maximize linking by spreading relevant links all across your website, in all pages, with the provision that these links are specific to the topic at hand.
Both search engines and people want an organized website. Your site must be user-friendly, organized, and easy to the eyes. Make sure that you have specific categories for general information that people want to find about you or your service.

This refers to providing ease of use to people who have disabilities. The Website Accessibility Initiative or WAI provides a complete guideline to get this done.
Websites that are well coded perform better because it is more accessible by different browsers. Tell your designer that you want your website to be compliant to the World Wide Web Consortium standards.

A good choice of domain name will have an impact to your website’s performance. Using your name will not be a good idea if it does not represent your product. Use a domain name that is relevant to the content of your website because it is easier for search engines to index your site this way.
Your website is like a magazine. A bad design shoos people away. People will go away quickly if they do not like the colors, the interface, and the overall user experience. Make sure you only use ALL CAPS where necessary. Use the right background and text color, font size, etc… Images will also play a key to your success. A website that is purely text is boring and does not encourage positive response from viewers. Keep pictures in key areas to keep the site interesting and colorful.