General Introduction on How to Market Your Business Using SEO and PPC

Whenever people type key words or phrases on a search engine like Google, Yahoo!, and Bing, these machines crawl the entire Internet and show the most relevant results. Among thousands of websites that have these keywords, it is the engine’s responsibility to only show, in a ranked order, the most relevant to what the user is searching for.

The search engine does not know what the user is exactly looking for. It can be a sales site, an article, a video, and so on. This means the keywords are important because users type it during the search and these are all integral for the search engine to give the desired websites. As a businessman, you want these search engines to display your website on the first page, at least, if not on top. You can do this by maximising Search Engine Optimisation (SEO) and Pay Per Click (PPC).

Search Engine Optimisation Tips

Before starting, you need to make sure that you know what key words or phrases are usually searched by people in relation to your business, Bulldog – UK SEO agency enforce this on their main pages, keyword research is very important! After which, you have to ensure that your website has valuable and relevant content. Search engines have algorithms or programs that can detect if your website is full of spam. This means that you should only upload high quality articles that contain valuable materials that your readers will find helpful. Always remember that content is king, so your articles have to be well written and unique.

Checkout Bulldog’s video below.

To add value to this, make sure that you network on back-linking. A back link is a link on another website, which, when a person clicks, takes him to your website. The key here is that the word on the back link should not be your web address. Instead, the reference website behind that word (the link) is your website. For example, the phrase in an article that you publish is “five bicycle tips.” If the web surfer clicks on that phrase, it should take the user to your website. If content is king, back link is queen. This entails that you need to publish high quality content articles in many popular websites which has a link directly to your site.

Pay Per Click

Pay Per Click marketing was introduced in 2002 and it is essentially a marketing tool that allows companies to advertise in other people’s websites. The website owner is paid for every click of the advertisement, which takes the user to your website. Basically, this is a type of advertising that requires an action. The general form of advertising is to show one’s product or company on any space and the company pays for it. PPC, however, requires that a web surfer actually clicks on the advertisement. All you have to do to take advantage of this is to post an advertisement on someone else’s website with a PPC arrangement.

The good thing about Pay Per Click marketing is that people who click the advertisements are not random consumers. To begin with, consumers are on a specific website to look for a specific item. This means that they are really looking for that specific product. If Brand X pays £0.25 for each click, this means he will pay only £2500.00 for every 10,000 clicks (only from unique clicks). These 10,000 people who visited the website has the very purpose of buying the item, which means there is much potential to have a sale.

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