Small business owners are usually overwhelmed, and thus struggle, to manage their websites. The task seemingly does not have an end. This article is intended to deliver a short but very useful starter guide for small business owners who have little time for website upkeep. Basically, it only requires a few simple things to make your website a successful one in the online world.
It has been said time and again that content is king. All search engines have computer programs that scour the entire Internet for relevant content. In the past years, these systems have become smarter and they now ignore metatags. More importantly, you may fool the robots but you cannot fool humans. Anyone who stumbles on your site and finds the content lacking or meaningless will never go back and will never recommend your site to anyone. Make sure you offer relevant content that will make them go back for more.
A lot of content is good but if you do not load new ones regularly, the search engines are likely to put you lower on the list. Fresh contents are tracked by search engines and are indexed. They know if your content is three years old. The fresher the content, the better. This is especially so because in the age of information, newer is always tantamount to being more accurate.
Do not attempt to fool the search engines. There are many people out there who will try to convince you with high technology tricks, guaranteeing that your site will be on top of the list. This is always bound to fail. Once the search engines make a decision that your site is attempting to beat the system, your rank will suffer and you will lose your hard work.
Links, like content, must be relevant. And this pertains to both links coming in or out. Before linking somebody, make sure that his content is related to yours and vice versa. If the search engines find out that several of your links are irrelevant, your ranking will drop. Make sure that you maximize linking by spreading relevant links all across your website, in all pages, with the provision that these links are specific to the topic at hand.
Both search engines and people want an organized website. Your site must be user-friendly, organized, and easy to the eyes. Make sure that you have specific categories for general information that people want to find about you or your service.
This refers to providing ease of use to people who have disabilities. The Website Accessibility Initiative or WAI provides a complete guideline to get this done.
Websites that are well coded perform better because it is more accessible by different browsers. Tell your designer that you want your website to be compliant to the World Wide Web Consortium standards.
A good choice of domain name will have an impact to your website’s performance. Using your name will not be a good idea if it does not represent your product. Use a domain name that is relevant to the content of your website because it is easier for search engines to index your site this way.
Your website is like a magazine. A bad design shoos people away. People will go away quickly if they do not like the colors, the interface, and the overall user experience. Make sure you only use ALL CAPS where necessary. Use the right background and text color, font size, etc… Images will also play a key to your success. A website that is purely text is boring and does not encourage positive response from viewers. Keep pictures in key areas to keep the site interesting and colorful.