General Introduction on How to Market Your Business Using SEO and PPC

Whenever people type key words or phrases on a search engine like Google, Yahoo!, and Bing, these machines crawl the entire Internet and show the most relevant results. Among thousands of websites that have these keywords, it is the engine’s responsibility to only show, in a ranked order, the most relevant to what the user is searching for.

The search engine does not know what the user is exactly looking for. It can be a sales site, an article, a video, and so on. This means the keywords are important because users type it during the search and these are all integral for the search engine to give the desired websites. As a businessman, you want these search engines to display your website on the first page, at least, if not on top. You can do this by maximising Search Engine Optimisation (SEO) and Pay Per Click (PPC).

Search Engine Optimisation Tips

Before starting, you need to make sure that you know what key words or phrases are usually searched by people in relation to your business, Bulldog – UK SEO agency enforce this on their main pages, keyword research is very important! After which, you have to ensure that your website has valuable and relevant content. Search engines have algorithms or programs that can detect if your website is full of spam. This means that you should only upload high quality articles that contain valuable materials that your readers will find helpful. Always remember that content is king, so your articles have to be well written and unique.

Checkout Bulldog’s video below.

To add value to this, make sure that you network on back-linking. A back link is a link on another website, which, when a person clicks, takes him to your website. The key here is that the word on the back link should not be your web address. Instead, the reference website behind that word (the link) is your website. For example, the phrase in an article that you publish is “five bicycle tips.” If the web surfer clicks on that phrase, it should take the user to your website. If content is king, back link is queen. This entails that you need to publish high quality content articles in many popular websites which has a link directly to your site.

Pay Per Click

Pay Per Click marketing was introduced in 2002 and it is essentially a marketing tool that allows companies to advertise in other people’s websites. The website owner is paid for every click of the advertisement, which takes the user to your website. Basically, this is a type of advertising that requires an action. The general form of advertising is to show one’s product or company on any space and the company pays for it. PPC, however, requires that a web surfer actually clicks on the advertisement. All you have to do to take advantage of this is to post an advertisement on someone else’s website with a PPC arrangement.

The good thing about Pay Per Click marketing is that people who click the advertisements are not random consumers. To begin with, consumers are on a specific website to look for a specific item. This means that they are really looking for that specific product. If Brand X pays £0.25 for each click, this means he will pay only £2500.00 for every 10,000 clicks (only from unique clicks). These 10,000 people who visited the website has the very purpose of buying the item, which means there is much potential to have a sale.

5 Lessons for Young Entrepreneurs

With unemployment consistently on the rise, especially in the youth sector, it is not a bad idea for young people to put up their own businesses instead of waiting for the results of their job applications. However, putting up a business is a monumental challenge in an equally challenged economy. Peter Day, a renowned presenter of Radio 4’s Business, shares valuable lessons he learned from interviews with young entrepreneurs, a knowledge that he has accumulated over many years of interviewing successful young people who managed to turn the odds in their favor.


As successful businessmen would always say, there is no real right time to put up a business. Whether it is recession or the country is in an economic boom, businesses are risky. However, their ideas were focused on a specific niche and specialization and this is how they managed to shrug off their doubts.

The benefit of starting a business in a downward economy is the fact that the economy is due for a rebound. Recession is always temporary and putting up a business during this period gives you the opportunity to buy materials at a bargain. As the economic outlook becomes better, so will your business.


One pitfall that many young start-up entrepreneurs make is that they focus on the academic side of things. They conduct a lot of research with the sole purpose of identifying what to sell. This is a very clever way to approach things, but this almost does not improve your chance for success. The advice of experts is to start looking at things that you need. If you have necessities that nobody can properly address, you might as well step up on the opportunity and close this consumer gap.


A computer is a simple, yet very powerful tool to launch a business. It can edit movies, edit songs, develop software, run accounting, and so on. A computer, coupled with the Internet, opens a huge door of opportunity for you. It allows you to collaborate with people around the world at almost no cost. Your laptop can connect you to thousands of employers who need somebody to get things done remotely. With a clever approach in online marketing, you can significantly boost your presence in the web.

Lesson 4: CASH IS KING

As all businesses need capital, you need an adequate amount of cash to start-up. It is not wise to start a business on 100% debt because this liability will eat away at your profits. Besides, a bank loan is close to impossible because you have no business history. It will be risky to borrow on collateral considering that you have no proven history of business success yet.

Lesson 5: Hire the Right People

Once your business is up and running, it’s crucial you hire the right people. Make sure you run a CRB check on all interviewees if you intend to hire them. You can do this check via Clear Check. They are a highly recommended and reputable company who provide in-depth background checks on potential employees.

4 Fun and Effective Offline Marketing Gimmicks

There was a time when you’d get recommendations to try online marketing tactics if you want to do something that is out of the box. The marketing world has changed. Many marketers stick with the online schemes that they often tend to forget the offline marketing tactics that can boost their sales even more.

There are so many forgotten offline marketing gimmicks that you ought to try if you are serious about attracting more people and drawing in more profit for your business. You can do these promos without forgetting about your online schemes. It is a good combination that you have captured the Internet users and those who quickly ignore ads when they surf the Web.

These are the top four offline marketing promotions that can help in giving your business and sales the needed boost.

  1. Business cards. When was the last time that you had a batch of business cards printed? The card is no longer as popular as before when it comes to spreading a person’s business name and contact details. It is time to use this tool as if you live in the days before the Internet boom.
  • Pin your business card on a public bulletin board.
  • Read books that are related to your business in the library, while using your cards as bookmarks. Return the books without getting the cards.
  1. Give away your products as prizes or donations or things that contain your product labels.
  • You can give away gift certificates that offer a limited time period for the winners to avail of your services.
  • You can provide free services to certain organizations and in return, they will include your business name on their press releases, online publications and newsletters.
  1. Grab every opportunity that is given to you to speak at various events. Forget about the butterflies in your stomach. Speaking at events will allow you to share your vision, build brand awareness and meet new potential clients. Choose the events that are related to what your business is about.
  2. Get creative in doing offline guerrilla marketing schemes.
  • Do you have a talent in the arts? Create something that promotes your business in anything that you can get your hands on, like sticky notes, pieces of paper, boxes and more. Leave your work in random places.
  • Go to the bank and use a pen that contains your brand in filling out the forms. Leave the pen.
  • Stroll in the mall with your friends. Coordinate that all of you must wear shirts that are printed with your business logo.

Doing offline marketing tactics is fun and you will see instant reactions from those who have seen your ploys.