Why Leave Search Engine Optimisation To Professionals

seoCompanies are now utilising technology and internet to provide a marketing alternative and boost profits. Online marketing allows companies to keep an edge over the tough competition in any industry. And when it comes to running an online marketing campaign, search engine optimisation is a vital part of the success. Though there are a lot of SEO articles found all over the internet, search engine optimisation is not as easy as one would think. In fact, search engine optimisation requires a perfect balance of all the different aspects to maximise the results of online marketing. Being that important, it is the obvious choice to acquire the services of an expert on SEO. Here are the reasons why it is better to leave the search engine optimisation to professionals.

  1. Efficiency – SEO experts have already acquired a huge amount of experience in running an online marketing campaign including SEO. They do not need to start from the basics making it possible for SEO professionals to start SEO right away and expect positive results.
  2. Flexibility – Search engine algorithms change frequently. The strategies which are effective the previous month might not be effective in the next. Amateurs will take their time to determine the new algorithms while SEO experts constantly monitor search engine algorithms and quickly adapt as soon as the changes are made.
  3. Spacing – Online marketing campaigns including search engine optimisation are not a short-term endeavor. It will require a few months to get results and at least a year to achieve a stable search engine ranking. SEO experts can effectively space the campaign to make it natural and won’t get penalised by major search engines.
  4. Long-term – Since online marketing is a long-term campaign, SEO professionals can effectively create a timeline which they predict achievable results that companies can expect as the marketing campaign runs its course.
  5. Management – Managing an online marketing campaign and search engine optimisation will require some time and effort. By hiring an SEO expert, you do not need to allocate some of the human resources of the company to manage the campaign. This allows the company to focus on production and core business operation.
  6. Low-Cost – The services of an SEO expert is not expensive. With thousands of SEO freelancers and agencies available online like SEOHampshire.biz, you can definitely find an SEO expert that offers affordable yet quality services. The cost is definitely lower than other marketing campaigns available for your company.

So when you decide to expand your business and start an online marketing campaign, make sure to look for the assistance of a search engine optimisation organisation to get the best results efficiently.

How Important Is Anchor Text In Today’s SEO World?

Anchor text plays a very important role in search engine optimisation. It can drastically improve your search engine rankings for a particular set of keywords, but can also get you penalised all together. Controlling a backlink profile’s anchor text is a very important skill that an SEO needs to learn.

Back in 2007, if you built 500 links all with the same anchor text, you would be greatly rewarded for those links for your particular search phrase. As time has gone on, Google has become smarter and can spot things much easier than before. Google do this with a mathematical formula called an algorithm. Anchor text plays an important role in this algorithm as it takes the physical words that make up a backlink to another website as a ‘vote’ towards that website. For instance, if your website was about your chiropractic centre, it would make sense for links to be coming into your website with text links that say things such as ‘chiropractor’, ‘local chiropractic’ and so forth.

As an SEO it is your job to make sure that the links you build to websites make sense, but do not look spammy or over-optimised. Hugh Thomas, an SEO in Cardiff says: “Repetition of link text may have worked back in 2007, but not in today’s ever changing world. The backlink profile as a whole will determine how your site is perceived in Google’s eyes and in doing so they look for signs of trust, quality, and authenticity. It is important to make sure that all links built to a website comply with all of those traits. Gone are the days of sending out 20,000 blog comment links through Scrapebox in order to increase a website’s rankings. In are the days of creating high quality, authoritative links from reliable websites which are also relevant.”

Take a website about basketball, it may not relate to a chiropractor directly but it sure does indirectly. Sports and injuries go hand in hand and getting a link from a local sports team to your chiropractic website would make sense. Now getting a link from say a locksmith site wouldn’t make sense at all. In doing so, alarm bells will be raised and your efforts to manipulate the search engine rankings will suffer. There is no point trying to find the next loophole, it is much more important to just do things ethically and properly from the start.